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:: Wednesday, April 27, 2005 ::

:: More Prague ::
Four weeks in, I've pretty much settled into the routine. I don't know if I'll ever feel completely at home here the way I did when I moved to Miami but it's been nice. While life has been good the internship - the main reason I'm here in the first place - is kinda off to a rocky start.

As much as I've learned over the last year and a half, for whatever reason, it's been difficult to apply that to a real life situation. I've been grinding it out as much as I can: I always show up early and I rarely leave before 6:00. But creatively, I feel stuck. Maybe I'm putting too much pressure on myself? It's not just for my benefit that I'm here; I also have the school's reputation to uphold. Or maybe I'm still hanging on a little too much to the school mentality; if I screw up one project for class, I have a few weeks to improve it. If I screw up a project here, the agency loses that business.

I've been squeaking by, barely, thanks to my partner and I've done my part in getting our ideas down on paper and to the creative directors but the bulk of the ideas - the part where we're supposed to come up with the Good Ideas - have been him. It hasn't sat well with him and it's certainly not sitting well with me.

Our teacher told us a couple of times to "have fun with this. This is advertising." It's hard for me to have fun when my current level of performance is similar to those days when I'm a soccer goalie and getting scored on repeatedly. I've done better. I know I can even do better than that. I'm just not sure on how to get there right now.

:: Miscellaneous Ramblings by Dan-E at 3:08 AM [+] :: | 0 comments

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